“It was truly a horrible and unfortunate tragedy that came from an unexpected coincidence. 7 years later, in 1995, Noid committed suicide.Ī spokesperson from Domino’s recently told Adweek: Though Kenneth Noid was charged with kidnapping and assault, he was found not guilty on the basis of insanity and put in an institution. Fortunately, the incident that day ended without any fatalities or injuries.īut Noid’s issues were not over. Kenneth Noid went into a Domino’s and held two employees at gunpoint in a standoff that lasted for hours. The Noid first became the subject of controversy in 1989, when a man from Georgia named Kenneth Noid took the mascot as a personal insult.
Behind the scenes however, there was more going on. (And yes, Domino’s is testing driverless deliveries powered by Nuro.)īrand representatives say that the brand retired the Noid in 1995 to make room for mascots Donnie and Dottie Domino. Now, the Noid makes his return amidst the era of driverless cars, his new mission consisting of an attempt to prevent driverless deliveries from happening on time.
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A strange little man who wears a red bodysuit with rabbit ears, the Noid has one goal: prevent people from enjoying pizza at all costs.įor those of you who have no idea who the Noid is, you can watch the clip below to see him in action in full 80’s claymation glory, complete with the signature mantra, “Avoid the Noid!” After a 26-year hiatus, Domino’s has recently resurrected an old mascot called the Noid.
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